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Come one, come all.  New $10 bin for your purchasing pleasure. Who can't say no to $10 drawers, tanks and workout shorts.  You can clean up your entire underwear collection just in time for the new year.Limited supplies.  All Sales Final.  No take backs. Have fun and buy lots.  :-)

Check out the great write up by #theunderwearexpert and then go buy your Jack Adams jockstraps.http://www.underwearexpert.com/2016/11/style-guide-strapped/?utm_source=The+Underwear+Expert&utm_campaign=18ac2e35f8-EMAIL_CAMPAIGN_2016_11_03&utm_medium=email&utm_term=0_199c48e813-18ac2e35f8-51960649&mc_cid=18ac2e35f8&mc_eid=765dd4ee69

Jack Adams is flashing you.

FLASH SALE:   For the next 10 hours, all Athletica Briefs are 30% off of their regular price.  Get your whites, your pinks, your blues and even your oranges.  Look good with a little extra for your pocket money.

Now that the pumpkins are carved, and the weather is turning, we were just having a look through some of our favorites styles, and wow - they come in October's color : orange! Race Trunk in orangeLux Brief in orangeSo enjoy your PSL and pumpkin bread while wearing the season's color. Happy Halloween! Treat, don't trick. ;-)  …

We constantly create new products and designs based on customer feedback and market trends. As we make room for our latest designs, we are passing some great deals on to you. Stadium Short - on sale now! So take advantage and round out your under-wardrobe and athletic gear. These fantastic styles won't last long at 40% off! Air Track Tank - on sale now!Hurry - once these styles are gone, we done sold 'em all. Happy Shopping! …

There is special exhibit happening now at the Victoria and Albert Museum in London called a Brief History of Underwear. It got us thinking… When DID underwear become the norm?A quick Internet search tells us that underwear is almost as old as civilization itself: the ancient Egyptians wore loincloths, and the Romans (men and women both) wore either loincloths or shorts. Men wore linen shorts during the Middle Ages. Until the 20th century, nearly all underwear was made of linen or possibly …

I knew a guy, let’s name him Brett, who ran a half marathon in a pair of Flannel boxer shorts. This was in San Diego, in the summer.Flannel boxers. 13.1 miles. In the summer.To say chafing occurred is an understatement. It took weeks to recover. I bet he wished someone would’ve have told him which fabrics were best for his skin when running and which were better suited to sitting by a fireplace in January. So let’s help you to not be like Brett!When working out, fabrics close to the body (i. …

Shot from our recent photo shoot in Spain. Style will be released soon!To ensure that you get what you want from us, we’ve added an ‘out of stock’ notification option on our site. It works like this – if you add an item to your cart that we don’t have in stock, a field will appear to enter an email address. Then click Notify Me. When the item is back on our shelves, we automatically send you an email. You’re not obligated to buy it, but you’ll be glad to be in the know!! New and improved …